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Latest Articles
Pathmatics • April 2025
Stretching the Budget: Inside the Ad Strategies of Top Athleisure Wear Brands
From Fabletics to New Balance, Americans turn to favored brands to help them work out in style. This article examines the top five athleisure wear brands in the U.S. by ad spend, unpacking their differing budget allocations, impression generations, and platform performance.
App Store Optimization • April 2025
3 App Store Optimization Strategies To Boost Visibility and Drive Conversions
In this article, we break down three core pillars of ASO—keyword optimization, visual assets, and user reviews—and share how Sensor Tower’s App Performance Insights can help you implement them effectively.
Sensor Tower • April 2025
Good to the Last Guac: Tex Mex Brands Spice Up Digital Strategy
How is Chipotle stacking up to its Tex-Mex competitors across digital advertising and app engagement as a new CEO starts his quest to bring the Quick Service Restaurant back to successes past?
Sensor Tower • April 2025
Retail Media Playbook: A Data Driven Guide for Marketers
As retail media becomes the fastest growing, driving force in digital advertising, brands are discovering how to leverage this shift to gain a massive competitive advantage. Using Pathmatics by Sensor Tower’s Retail Media Insights (RMI) we’ll uncover how brands are investing, which strategies are working, and how you can stay ahead.
Store Intelligence • April 2025
APAC Market Insights: Food & Dining Apps and Brands in 2025
This report offers a comprehensive analysis of Food & Dining app trends across key APAC markets, including China, Japan, South Korea, Southeast Asia, and India. Using Sensor Tower’s Advertising Insights, it also explores digital advertising trends, top ad creatives, and major marketing channels used by Food & Dining brands to drive growth in the region.
Sensor Tower • April 2025
Top 10 Worldwide Mobile Games By Revenue and Downloads in March 2025
Whiteout Survival climbed two positions to take the top-grossing mobile game globally, while Royal Match climbed to #2, followed by Last War:Survival Game, MONOPOLY GO! and Honor of Kings rounding out the top five.
Sensor Tower • April 2025
TikTok On The Clock, Again: Ban Impact On Downloads, Ad Spend & More
In our latest report, discover how TikTok’s brief removal from U.S. app stores affected downloads, ad spend, and engagement — and what it signals for the future of mobile marketing.
Sensor Tower • April 2025
MMM: The AI Ghibli Effect Propels ChatGPT Usage and Revenue
Open AI launched their GPT-4o image generation upgrade at the end of March, sparking a Studio Ghibli-inspired image generation trend that catapulted ChatGPT's app downloads, weekly active users (WAUs), and in-app revenue to record levels. By prioritizing image generation as a key feature of their language model, OpenAI underscores its competitive drive to sustain its leadership as other AI models gain traction in international markets.
Sensor Tower • March 2025
All Signals Point Up for App’s Downloads and MAUs
The recent news surrounding the current administration’s use of the Signal platform, also dubbed “SignalGate”, has generated significant interest in the app, as US downloads increased 25% DoD and 47% DoD on 3/24 and 3/25, respectively, aligning with growing mentions of the app in the media. Signal’s positive growth in users and downloads in 2025 contrasts with the app’s larger competitors, including Telegram and Viber.