State of AI Apps Report 2025 is Live!
Trusted by leaders in mobile
![[Rebranding] Product Page - App Performance Insights Img](http://images.ctfassets.net/vfkpgemp7ek3/7u7wrdkhIS09h3TAwb5fE6/fa6a6313a223a5b82f5adc851d5cf97b/App_Performance_-_Run_market_research.png "[Rebranding] Product Page - App Performance Insights Img")
Run market research and analyze competitor moves
Understand mobile market trends, identify low-hanging fruit and emerging threats. Benchmark your app performance against top competitors to identify weaknesses in your strategies.
![[Rebranding] Product Page - App Performance - Icon 1](http://images.ctfassets.net/vfkpgemp7ek3/19EOGV9oeH6g4gRWG3pOUy/c3fea38139dd1c4f73ee579896ded3e2/app-performance-1.svg "[Rebranding] Product Page - App Performance - Icon 1")
Track market trends and locate new growth opportunities
![[Rebranding] Product Page - App Performance - Icon 2](http://images.ctfassets.net/vfkpgemp7ek3/6iPQZwCwGOeOXxmabH1Wcz/186569c92ce0ead8d57680482595f931/app-performance-2.svg "[Rebranding] Product Page - App Performance - Icon 2")
Benchmark against competitor strategies
![[Rebranding] Product Page - App Performance - Icon 3](http://images.ctfassets.net/vfkpgemp7ek3/1JWz0MCva31xcxQxFuBefb/60025598e5a6a15294f008143e4e37aa/app-performance-3.svg "[Rebranding] Product Page - App Performance - Icon 3")
Provide a best-in-class customer experience for your apps
![[Rebranding] Product Page - App Performance Insights - Img 2](http://images.ctfassets.net/vfkpgemp7ek3/1v5aoYIHiBSE9IwDCVnLaG/a1ccaa737041a4f0c2c5ce45b3a2e092/App_Performance_-_Create_mobile_apps_that_stick.png "[Rebranding] Product Page - App Performance Insights - Img 2")
Create mobile apps that stick
Shape your product roadmap based on user sentiment; analyze the impact of updates and events on engagement, retention, and monetization.
![[Rebranding] Product Page - App Performance Insights - Img 3](http://images.ctfassets.net/vfkpgemp7ek3/5gzva2MnCIh0YB2usn6h8I/1a99cacae64c8dd48123cf0a1149512b/App_Performance_-_Drive_organic_app_growth.png "[Rebranding] Product Page - App Performance Insights - Img 3")
Drive organic app growth in stores
Optimize your store listings, assess keyword opportunities, see how your competitors stand out; analyze the impact of Apple Search Ads campaigns and where to outbid your competition.
![[Rebranding] Product Page - App Performance Insights - Img 4](http://images.ctfassets.net/vfkpgemp7ek3/7lasnNkQu3iN2n0jECqpTa/72605cd9ce7b1e1db8a71001db2600b8/App_Performance_-_Create_lead_lists.png "[Rebranding] Product Page - App Performance Insights - Img 4")
Create lead lists and powerful sales pitches
Build a lead generation list of apps or publishers that fit your ICP to reduce prospecting time and fuel your sales conversations.
![[Rebranding] Product Page - App Performance Insights - Img 5](http://images.ctfassets.net/vfkpgemp7ek3/7rS2J650mAlEbKlD65q4Q5/9ffc5084440a062c52e0f00f8d978392/App_Performance_-_Amplify_M_A.png "[Rebranding] Product Page - App Performance Insights - Img 5")
Amplify M&A and investor relations
Identify target companies for M&A that would fit your portfolio; compare your app against the market to support your investor conversations.
Sensor Tower Blog
Sensor Tower • August 2025
Q2 2025 Digital Market Index: Mobile Consumers Now Spend More on Apps Than Games
Mobile app in-app purchase (IAP) revenue approached a record $41 billion, with consumers spending more on non-game apps than games for the first time ever. Meanwhile, U.S. digital ad spend grew 12% year-over-year to reach $34 billion.
Retail Media Intelligence • July 2025
Introducing Retail Media Insights: A New Lens on Digital Ad Strategy
Retail Media Insights is officially live in the Sensor Tower platform. Covering over 40 leading retailers in the US, UK, Canada, and Europe, this is your one-stop shop to decoding the world of retail media. Turn challenges into competitive advantages with these exclusive insights, only available from Sensor Tower.
