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Latest Articles
Sensor Tower • May 2025
Q1 2025 Digital Market Index: The Digital Economy Starts 2025 with Strong Growth Across Advertising and Mobile
In-app purchase revenue on mobile apps hit the $40 billion milestone in Q1 2025, up 11.1% year-over-year (YoY). Digital advertising spend also achieved double-digit growth in the United States to reach $31 billion.
Sensor Tower • May 2025
Report: Why community wins on mobile — with Reddit and Adjust
The mobile market is shifting. App downloads have stabilized, but engagement and revenue continue to climb. In this new landscape, community-driven platforms like Reddit are becoming essential for acquiring high-value users. In this joint report from Sensor Tower, Reddit, and Adjust, we explore why community wins on mobile and how brands can harness its power for better performance.
Pathmatics • May 2025
The Mother’s Day Push: Inside the Ad Tactics of Gifting Brands
Mother’s Day is big business, and gifting brands know it. To see how top players vied for attention during one of the year’s most competitive shopping moments, we analyzed the digital ad strategies of four gifting brands. From spend surges to standout creatives, here’s how they made their mark.
Sensor Tower • May 2025
Mobile gaming feature impact spotlight with Sensor Tower’s all-new Deep Tags
In mobile gaming, not all features are created equal. Our latest Mobile Gaming Feature Impact report, powered by Sensor Tower's Game IQ Deep Tags, helps developers cut through the noise to understand which features actually drive engagement, retention, and revenue.
Sensor Tower • May 2025
Top 10 Worldwide Mobile Games By Revenue and Downloads in April 2025
Honor of Kings climbed four positions to take the top-grossing mobile game globally, while Last War:Survival climbed to #2, followed by Whiteout Survival, MONOPOLY GO! and Royal Match rounding out the top five.
Pathmatics • April 2025
Stretching the Budget: Inside the Ad Strategies of Top Athleisure Wear Brands
From Fabletics to New Balance, Americans turn to favored brands to help them work out in style. This article examines the top five athleisure wear brands in the U.S. by ad spend, unpacking their differing budget allocations, impression generations, and platform performance.
App Store Optimization • April 2025
3 App Store Optimization Strategies To Boost Visibility and Drive Conversions
In this article, we break down three core pillars of ASO—keyword optimization, visual assets, and user reviews—and share how Sensor Tower’s App Performance Insights can help you implement them effectively.
Sensor Tower • April 2025
Good to the Last Guac: Tex Mex Brands Spice Up Digital Strategy
How is Chipotle stacking up to its Tex-Mex competitors across digital advertising and app engagement as a new CEO starts his quest to bring the Quick Service Restaurant back to successes past?
Sensor Tower • April 2025
Retail Media Playbook: A Data Driven Guide for Marketers
As retail media becomes the fastest growing, driving force in digital advertising, brands are discovering how to leverage this shift to gain a massive competitive advantage. Using Pathmatics by Sensor Tower’s Retail Media Insights (RMI) we’ll uncover how brands are investing, which strategies are working, and how you can stay ahead.