We’ve acquired Playliner!
Latest Articles
Store Intelligence • July 2025
State of Short Drama Apps 2025
This report deep dives into the latest trends in the global expansion of short drama apps and the performance of top players, with a case study on emerging breakout app, DramaWave. The case study explores the strategies and tactics behind DramaWave's successful entry into international markets.
Sensor Tower • July 2025
Product Enhancements: Summer 2025 Edition
At Sensor Tower, we know that nothing within the digital economy is static — technology advances, consumer behavior shifts, and new players enter the game. As the industry leader in digital market intelligence, it is our mission to always offer the best data and insights on the market —and this summer we have made significant enhancements.
Store Intelligence • July 2025
Consumer Banking Apps Market and Advertising Trends 2025
This report offers a comprehensive look at the global Consumer Banking app and advertising landscape in 2025. It highlights key trends in app downloads across iOS and Google Play, with a spotlight on leading apps in some of the world’s most dynamic consumer banking markets. Drawing from Sensor Tower’s Advertising Insights, the report also explores how consumer banking brands are investing in digital advertising—unpacking top-performing channels, market-specific strategies, and standout creatives shaping the industry.
Sensor Tower • July 2025
How AI Became a Go-To Tax Assistant This Filing Season
Consumers are no longer facing tax season alone. As AI tools like ChatGPT become more integrated into daily life, they’re reshaping how people approach even the most complex tasks, including filing their taxes. See what the trend means for fintech brands, investors, and anyone tracking the expanding role of AI in personal finance.
Sensor Tower • July 2025
Video Game Insights: The Top PC & Console Games of 2025 (So Far)
Sensor Tower has been the premiere source for mobile game intelligence for years. Now, with PC and Console data from Video Game Insights, we’re proud to offer gaming developers a comprehensive view of the gaming industry. This blog contains key takeaways on PC/Console gaming – as well as crucial insights only available from Sensor Tower.
Sensor Tower • June 2025
Amazon Put Its Own Brands Front & Center on Retail Media
In Q1, Amazon used the scale of its own retail media network to promote its portfolio of products and services, often outpacing other major advertisers. We’ll dive into which Amazon brands received the most support, how their media strategy differed from other brands, and what it all might signal about Amazon’s larger business priorities.
Sensor Tower • June 2025
How ChatGPT is Reshaping Consumer Life
AI is transforming the digital world at breakneck speed — and brands that harness it early are pulling ahead. From discoverability to advertising, AI is reshaping how businesses connect, create, and compete. Our latest report, "AI’s Everyday Evolution", uncovers the trends driving this shift — including top prompt categories, fast-growing AI subgenres, and how LLMs are shaping content referral traffic.
Sensor Tower • June 2025
How Spring Cleaning Unfolded Across Retail Media in April
As shoppers geared up for spring cleaning, leading household cleaning brands swept across retail media with timely, seasonal campaigns. This post explores which advertisers led the category, how they activated across retailers and channels, and the messaging strategies that helped them meet the moment.
Sensor Tower • June 2025
Sensor Tower Acquires Playliner to Expand Live Ops Intelligence Across Mobile Gaming
Sensor Tower is excited to announce the acquisition of Playliner, a leading provider of Live Ops data for top mobile games. This move strengthens our position as the go-to source for gaming intelligence, expanding our capabilities to track and analyze in-game events, monetization, and engagement strategies. As Live Ops continues to shape the future of mobile and non-gaming apps alike, this acquisition marks another step in our mission to deliver unmatched insights across the digital economy.